Monday, February 17, 2003
Naïve Beginnings
In the beginning of Makinrent.com, we didn’t concern ourselves with marketing whatsoever. In fact, we concentrated on content so much that we forgot to find an audience! Naïvely, we thought that creating content and finding a market were one time activities.It never occurred to us that we would have to constantly keep the site updated and be vigilant in our link swapping efforts. Live and learn.
In the beginning of Makinrent.com, we didn’t concern ourselves with marketing whatsoever. In fact, we concentrated on content so much that we forgot to find an audience! Naïvely, we thought that creating content and finding a market were one time activities.It never occurred to us that we would have to constantly keep the site updated and be vigilant in our link swapping efforts. Live and learn.
